One of the most exciting retail technologies in recent memory has to be touchscreen kiosks. If you’ve recently taken a trip to the mall, a national fast food chain, or a theme park, you’ve likely seen these kiosks in action. And their power and versatility are just beginning to be explored.
It seems like just yesterday when smartphone companies introduced the first touchscreen devices to the market. Now, kiosks use this same technology to revolutionize how shoppers shop and interact with businesses.
By giving customers control over their retail experience, modern brands can offer a more personalized approach to shopping and service.
While we all understand the basic concept of touchscreen kiosks for retail, there are a few surprising facts about them that you may not know. Our team has compiled a list of seven things you might not know about touchscreen kiosks. These concepts will help you make a more informed decision when shopping for a kiosk for your business — let’s dive in!
Making the Case for Touchscreen Kiosks in Retail
Putting the onus on your customers might seem counterintuitive. After all, you’re the expert in your niche and want to ensure shoppers receive the best experience possible. Fortunately, kiosks can provide customers with an interactive way to explore and learn about your products without cluttering up your sales floor or taking away from the sales team’s day-to-day duties.
In truth, kiosks provide a deeper connection between shoppers and your brand. It allows them to experience your inventory, deals, and offerings at their own pace. Instead of feeling overwhelmed by hovering salespeople, shoppers can use a kiosk to get the information they need in a more comfortable atmosphere.
Today’s shoppers want more control. Think about all the time you’ve spent clicking through Shein or Amazon to find the perfect item. Now, you can give customers that same control in your business with the help of touchscreen kiosks.
For many retailers, this level of customer engagement is invaluable. Here are seven things you might not know about touchscreen kiosks:
What You Need to Know About Touchscreen Kiosks
1 – Improve customer satisfaction and loyalty
Customers feel empowered when they can access the information they need quickly and without assistance. They appreciate having the option to find what they’re looking for without feeling rushed or intrusive.
Touchscreen kiosks facilitate an interactive and informative experience, which can result in higher customer satisfaction ratings. Plus, customers are more likely to return when they’ve had a positive experience in your store or location. For businesses looking to increase retention rates, kiosks are a great investment.
2 – Enhance digital signage efforts
Digital signage is all about creating a seamless customer experience. And with touchscreen kiosks, you can do just that. They can provide useful information to customers and act as an extension of your brand’s messaging and advertising campaigns.
Kiosks can also be used to display dynamic content, such as real-time weather updates or product trends. This means you can track and analyze behavior in a way that’s tailored to your business.
3 – Connect with customers through gamified experiences
Gamification is an excellent way to engage customers and help them get to know your brand. With touchscreen kiosks, you can create an interactive and exciting experience that customers won’t forget.
From scavenger hunts to product challenges, there are plenty of gamified experiences your business can create with the help of a kiosk. Plus, you’ll be able to track customer engagement and collect valuable data along the way.
4 – Increase the speed and accuracy of transactions
Touchscreen kiosks are becoming increasingly popular in restaurants, grocery stores, and other retail outlets due to their ability to speed up checkout. Customers can use the kiosk to enter their payment information quickly and securely without waiting for a cashier or salesperson.
Plus, these kiosks are often integrated with your existing inventory management system. This means customers can check product availability and ensure they’re getting the right item before checkout.
5 – Reduce labor costs
Because kiosks can handle transactions quickly and accurately, you won’t need to hire as many salespeople or cashiers. This can result in significant savings for your business and provide a better overall customer experience.
6 – Integrate with mobile apps
Today’s customers are always on the go, so staying up-to-date with the latest technology trends is important. That’s why many businesses are integrating their kiosks with mobile apps. Customers can use their smartphones to scan QR codes or NFC tags and access information instantly.
7 – Personalize the customer experience
Touchscreen kiosks can be used to create a personalized shopping journey for each customer. From customized product recommendations and loyalty programs to gamified experiences, there are plenty of ways you can make your customers feel special when they
Choosing the Perfect Kiosk for Your Retail Business
If you’ve already started searching for the perfect kiosk, you know plenty of options on the market. So, how do you know you are making the right choice for your retail business?
When it comes to selecting a touchscreen kiosk, it’s important to consider factors such as size, portability, functionality, and price. You want to ensure you choose the right kiosk to provide the best customer service experience without breaking your budget.
Finding a kiosk that is easy to use and maintain is also important. With the help of established vendors and technicians, you can get advice on which kiosks are best for your business.
For example, you could opt for a compact Android-powered kiosk on a countertop or a 32″ wall-mounted solution to maximize your space. Ultimately, it all comes down to your specific business needs and budget.
Finally, finding an unattended retail manufacturer that believes in true partnership is crucial. Their experts can help you evaluate the best kiosk option for your needs and provide ongoing support to ensure the product functions properly.
Getting Started with Unattended Retail
Touchscreen kiosks can effectively create a more engaging customer experience, increase sales, and reduce labor costs. So, if you’re looking for ways to improve your retail business, these digital solutions are worth considering. With the right kiosk in place, you’ll be able to provide customers with a convenient and personalized shopping experience.
If you’re ready to explore the possibilities of unattended retail, our team is ready to help. We’ll walk you through your options and craft a custom-tailored solution that satisfies your needs. Contact us today to get started!
